Product stop press

This blog having temporarily started acting like Which Magazine’s Provisional Wing, I have to draw your attention to another amazing wonder-product….:-) It costs more in a their real-world shops, but you can apparently make a saving if you buy Boots Hot Weather Cooling Spray online. Only £3.89 for 125ml (plus £2.90 delivery charge for delivery in 4 days, though free if you pick it up from your local shop.)

£31.11 per litre. (Not counting delivery costs.)

What’s the magic cooling ingredient?

Hmm, water. Well , “Aqua.” Not even bloody drinking water. Just water in a spray can.

As a random comparison of the cost of fluids, you can buy a 70cl bottle of 10 year-old Isle of Jura single malt whisky from Waitrose for £27.59.

OK, it wouldn’t cool you down much (indeed, it could make you smell pretty rough if you sprayed it on your face on a hot day) but it would be the product of centuries of brewing and distilling skills. It would have had to sit round using up caskspace for a decade. It’s lavishly bottled and packaged. And it manages to pay a huge cut to the revenue and still appear on Waitrose’s online shop for less than the cost of a litre of spray-on water.

Quite apart from the bottles of Evian and Highland Spring, Boots sells expensive water in many more forms. In the homeopathic department, anyway.

Water converted into pill form even. Or “pillules”, “pills” and “tablets.” (The distinction may be technical.)

Their homeopathic remedies actually contain water so expensive that it makes the cooling spray seem relatively cheap. Because they are pills (sorry, pillules) so they are dry, containing only the memory of the water that was used in making them. But that water itself only contains the memory of the active ingredient that was used to make it, many dilutions in its past

But, as the the water’s magical healing powers get stronger with each dilution, doesn’t it follow that you could increase its potency by another order of magnitude by dropping one of these dry pillules in a bath full of water.

The bathwater would then be imbued with the memory of the memory of the memories of the first water, but made even more memorable after conversion into and out of dry water-memory states in the middle stage. And so, these remedies could be strong enough to wipe out all disease on the planet….

New business plan – to take homeopathic remedies and sneakily intensify them by this method, then sell them as being EVEN more effective than the ones you can buy from a high street chemist, if that were indeed possible.

Genius, huh?

Home

Well I am home now and a bit jet lagged. Given the circumstances I think this is a suitable picture:

Hillsborough Lake

The beautiful relaxing green water at the lake in Hillsborough Forest Park. I dread to think what made the water green though…

Market logic

One and a half litres of a fairly big-name brand apple juice costs me £1.20 in my local shop. A litre of another big-name brand of orange juice costs 99p.

These juices are made from concentrated fruit juice. Diluted with water.

In the same shops, a litre of water costs 99p.

So water costs more than apple juice. Uh?

To make apple juice, loads of apples need to be grown, harvested, transported, pulped, filtered and dried. Then mixed with water………

In fact, in my gym and my workplace it costs me £1 for a third of a litre of water but this water comes out of machine. Oddly, it costs less to have a minimum-wage human being serve you a product than it costs when the seller is a machine.

No wonder I can’t understand this sub-prime fallout, collapse of building societies and all that. I can’t even understand how things diluted with water are cheaper than the water that dilutes them…..

Water myths

Make sure to breathe 17,280 times a day. It’s for the good of your health. Don’t forget to take those breaths or your health will suffer.

🙂

OK, there’s no guidance yet on how much air you should breathe. Maybe that’s just because nobody has worked out how to sell air yet. Not so for water. How many times have you heard that you should drink x amount of water a day? You might have even heard that tea, coffee, soft drinks, beer and wine somehow don’t count as containing water. It’s not just the Penelope Keiths either. Even the respectable and respected nutrition advisers seem to give out this tosh. The Food Standards Agency, for instance, presents a sanitised version of the “other drinks may not count” argument.

The British Nutrition Foundation cites unspecified authorities to recommend an amount. More crucially, it says thirst doesn’t tell you when you need water.

Health professionals recommend at least 1.5 to 2 litres (6-8 cups) of liquids a day in temperate climates. The sensation of thirst is not triggered until there is already a water deficit, so it is important to drink before you get thirsty.

So, it’s pleasant to see a public debunking of the “drink 2 litres of water a day myth”. A Penn U study showed that there was no health benefit to drinking extra water.

You don’t get much more of an insistent human drive than thirst. So why do we have so many “experts” telling us that thirst isn’t a good guide to needing water? We may be bad at letting our hunger tell us when to eat. But thirst is pretty basic.

There are a very few circumstances (e.g. heat stroke if you’ve suddenly moved from winter Finland to summer Malaysia) in which your own thirst isn’t a good guide to how much you should drink.

(In any case, I wonder how anyone could drink as little as 2 litres of water-based fluid a day. I’ve had that before lunchtime, if coffee counts.)