A very funny post about Treet (a Spam-alike product) on Happy Jihad’s House of Pancakes moved me to investigate the “food” product Spam.

Short of being 4 weeks into a global catastrophe that wiped out all other foodstocks except canned meat, the actual substance will never pass my lips. But the high-kitsch Spam site is fantastic. It seems to be online just to mock its own product. It even tells you about a Spam Museum. The look and feel is totally consistent: “John Walters collaborates with Disney.”

(I will definitely look more sympathetically at unwanted emails from now on. )

HJHOP’s canned meat extrusion product of choice doesn’t even try for retro art status. I couldn’t find a Treet website, let alone a minor kitsch masterpiece. I did find a Wikipedia entry.

While very popular, Treet does not have SPAM’s cult following.

How good is that? A cult following for something that compares unfavourably with the cheapest dog food.

Come on, Treet. Must try harder. If Spam can get there, what’s wrong with you? You started out on the wrong foot with a brand name that makes it look as if you were too lazy to proofread the copyright application. Your produce seems to be potted meat product for people too dumb to spell a short word. (I guess the Beatles got away with it, though.)

Look at Nice biscuits. They blatantly aren’t. They went down the same route as you, but they didn’t make that crucial spelling error. Learn from their example.