El Reg has an interesting article on Google and how its ranking system is, effectively a black art. For a company which claims to “do no evil” it is bizarre how closed they keep their methods – surely shining the light of openness on how they work would be the “good” thing to do. While it might increase the risk of black hat SEO working, surely it would make it easier for everyone else as well. Why does the Google Search Ranking algorithm have to be a secret? Read more at: http://www.theregister.co.uk/2009/11/19/google_hand_of_god/