McAdemy

These soon might be new examination questions, at A level (university entrance) equivalent:

  • How much does it cost to buy 3 Big Macs and 2 milkshakes?
  • Is this cheaper than 3 big Mac meals?
  • What are the main components of a Big Breakfast?
  • Describe the focus of the latest McDonald’s advertising campaign. (Maximum 200 words.)
  • How long is a standard McShift?
  • What is the fast food industry’s role in sourcing beef from former rain-forest land (Sorry scrub that one. It just slipped in)

(Well, yes, I did make them up.)

A new McDonald’s “A Level” equivalent course has just been launched in the UK, fully accredited by the national academic qualifications body.

That’s certainly Egg McMuffin on the faces of us snooty Brits who used to mock the McDonald’s Hamburger University.

In fact, the McDonald’s Shift Supervisor qualification makes the other 2 newly-approved qualifications in rail track management and cabin crew tasks seem almost oppressively academic.

In any case, what about Burger King, who must have different organisational methods? Will there be a new national qualification developed for every brand of fast food? And what about coffee chains, ice cream parlours, noodle bars, supermarkets, convenience stores?

For how much longer will the public have to suffer the indignity of being served food products by people without certification? I don’t know about you, but I would feel so much more confident if I knew that the person who sells me a newspaper has an impressively framed nationally recognised certificate on their wall.

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