The London Olympics logo is blindingly pesh. The BBC subtly underlined this point on its breakfast news by showing the Barcelona 92 logo as an example of a previous one.
Barcelona logo: Stunning, simple.
London logo: Ugly, clashing and – Venus forbid – it comes in an animated version which a 10-year-old would hesitate to put on a website as their first animated gif.
(This animated shriekingly ugly thing has been withdrawn now though, as potentially causing epilepsy. Really )
A letter in this morning’s buspaper (the Metro) said it looks like a swastika. How subtly ironic is that, given we appear to be taking so many civil liberties goose-steps now?
Just in case the committee that chose this – at a cost of Â£400,000 (chortle) – hadn’t already covered itself with shame, it added insult to injury by explaining that it was a fashionable cutting-edge, lively, relevant, down with the kids logo. Implying that anyone over 14 (except them) was too old to appreciate it…….