Spending a rainy Sunday afternoon surfing has it’s advantages. I came across Robert Cringely’s excellent site (I, Cringely) and reading through it I found an interesting article about “unlimited broadband.”
In the post, Robert Cringely discusses Verizon’s broad band deal – opening with:
How much Internet service is “unlimited” Internet service? If you are a user of Verizon Wireless’s Broadband Access wireless Internet service, “unlimited” means five gigabytes per month or less. The company is quite specific in its advertisements that the service is for unlimited e-mail, web surfing, and corporate intranet use, but not for downloading music or videos or running servers. (read more)
Sadly, this redefinition of English is not confined to American advertisements. Is it possible to get Advertising Standards to take action?