The useability “guru” has turned his sights on search engines now:
Search engines extract too much of the Web’s value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
Read the full article – http://www.useit.com/alertbox/search_engines.html
Quite an interesting article – Personally I think search engines (and things like del.icio.us, digg.com etc), while useful and interesting, do run the risk of “dumbing down” the web.
Popular sites get more hits / higher rankings and as a result get more visitors, which in turn generates more hits (more diggs, more tags etc). As people turn to “web 2.0″ social networking to find sites, this has the definite risk of creating a situation where the less popular parts of the internet will turn into a no-mans-land with no visitors and no chance of getting itself out of the quagmire, because no one is “digg-ing” or taging or linking to the site. Its a shame really.
An additional, unwanted, side effect is the amount of effort some sites have to go to with SEO. A shame that so much time and effort is spent basically trying to trick people into visiting.