actual list of banned words<\/a> has some stinkers but there are many phrases there that would be hard to replace.<\/p>\nBanning some of these words would make entire branches of knowledge invisible. I have to assume that “downstream”, “lever”, “fulcrum”, “toolkit,” “seedbed”, “mechanism” are banned for metaphorical use only. Otherwise car maintenance, physics, geography and gardening are all in trouble.<\/p>\n
Some of the other words seem to have no reasonable alternatives. They would have to be replaced by a couple of explanatory sentences, which surely wouldn’t help to make them clearer:
\nAmbassador. Welcome. Area based. Capacity. Customer. Client. Agencies. Flex. Vision.<\/p>\n
I defy anyone to describe an ambassador without using the forbidden A word itself or some much more complicated and incomprehensible formulation that refers to vice-counsels and international relations. Without referring to “protocol”, because that’s on the list.<\/p>\n
Welcome – argh. Depends on the context. I can’t really think of any way to say “Welcome to X Council” that isn’t either longer or less welcoming. If you have to greet an ambassador then you really are in Plain English trouble,.<\/p>\n
Area based: Erm, erm…. Set in a place. (Am tying myself in mental knots to avoid saying geographical. “Set” is a rubbishy choice anyway, though, but I can’t say focussed. I think it’s on the list.)<\/p>\n
Customer – erm, “person who buys things or gets some sort of service”. (Can’t cheat and say “client”. That’s on the list.)<\/p>\n
Outcomes was so bad they named it twice. I’ll assume that was a typo, because it doesn’t seem like a major offender. “Results” is only one letter shorter and I’m sure that most people could guess that they mean roughly the same thing from the context.<\/p>\n
And what about “sustainable” and “freedoms”? It usually takes 3,000 word undergraduate essays to start to explain these concepts. Are council workers going to have to precis them.<\/p>\n