Why Dont You Blog?

That Ruby on Rails introduction below is probably one of the worst introductory sentences imaginable. Could anyone read it and bring themselves to read on?

It’s impossible to write about computers without using technical terms but technical terms are not the same as jargon. And there is almost never a good excuse for using the bastardised version of the English language that has become pretty well standard in business.

Business language exists to allow people to say nothing while emitting possibly thousands of words. It has evolved so that consultants can produce content-free reports that still justify generous consultancy fees by their volume. This involves using words like “leveraged” that look like they mean something technical and precise but have no meaning when you get closer.

The average consultancy document is an alchemical spell. It changes words into gold. Therefore it must be composed in an arcane language that can’t be understood by mere mortals. No one ever reads more than a pargraph of the things but that paragraph must be incomprehensible enough to show that the writer has the magic power to write nonsense. (After wearing a suit with conviction) this counts for more than almost every other human skill. Just try getting a business loan or government grant without one.

Maybe .net accidentally got one of their consultants to write the Ruby on Rails tutorial.

Popularity: 18% [?]

Popularity: 18% [?]

Well, after the last rant I thought I would check up the useage of the term leverage. In that rant I mentioned how .net had used the phrase “We’ll leverage Rails to generate our application directory…” in a tutorial.

I had a moment of doubt about the term - maybe it had been used properly. Off to the internet I did go. The wonders of Dictionary.com came to my assistance and defined the word as:

1. 1. The action of a lever.
   2. The mechanical advantage of a lever.
2. Positional advantage; power to act effectively: “started his… career with far more social leverage than his father had enjoyed” (Doris Kearns Goodwin).
3. The use of credit or borrowed funds to improve one’s speculative capacity and increase the rate of return from an investment, as in buying securities on margin.

Now, correct me if I am wrong but none of them are appropriate for the word being utilised as it was. Is there a reason why the sentence couldnt have read “We’ll use Rails to generate our application directory…” or is that not Web 2.0 enough for .net magazine?

Popularity: 18% [?]

Popularity: 18% [?]