Without being at all convinced this story is true, I can’t resist repeating it…. The Times says that Hindu Nationalists are about to launch a soft drink made from cows’ piss.

In 2001, the RSS and its offshoots – which include the opposition Bharatiya Janata Party – began promoting cow urine as a cure for ailments ranging from liver disease to obesity and even cancer.

The claim is that it will be healthy and cheap.

(Hmm. If the health argument is founded on the likelihood that drinking cow’s piss will cure cancer or liver disease, what is there to say? Obesity is a different matter. It might be hard to keep down any food after you’d forced yourself to swallow a cup of cow’s piss, so maybe you’d lose weight through starvation.

Cheap? Quite possibly, but, as you couldn’t pay most people enough to drink it, charging anything at all seems a doomed marketing strategy.)

He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets. “We’re going to give them good competition as our drink is good for mankind,” he said. “We may also think of exporting it.”

Many of the comments on the Times article are surprisingly in favour of the idea. (Do I suspect a comment-based marketing impetus?)

And oh joy! 😀 Just when you thought there was at least one area of life that the anti-PC brigade couldn’t spew out their gibberish, one commenter says:

Cow’s urine or anyone’s urine! Never in a thousand years! Yuck!! The world has indeed gone mad. What else will they think about? The politically correct bunch will no doubt embrace it and force it on us. Just wait and see. John Lim, Carlsbad, US

Amazingly, it’s actually easier to get your head round the prospect of drinking cows’ piss than it is to see the tortured logic in that.