The channel’s spokeswoman added: “We are looking into them [the qualifications] … We got her background information from her agent and we realised some of those were erroneous soon after we released information about Ms Verity. As soon as we realised this, we withdrew the information … we would like to make it clear you do not need any formal qualification to practise as a maternity nurse.”

The safety of babies doesn’t seem to be the issue. The qualification or otherwise is utterly irrelevant. It’s whether the advice is safe and whether the assurances of safety from someone who appears to have falsified her past can be trusted that matters.

Channel Four gives the impression that it really isn’t that bothered about whether or not its documentaries are factual, just so long as they’re talked about.