The London Olympics logo is blindingly pesh. The BBC subtly underlined this point on its breakfast news by showing the Barcelona 92 logo as an example of a previous one.
Barcelona logo: Stunning, simple.
London logo: Ugly, clashing and – Venus forbid – it comes in an animated version which a 10-year-old would hesitate to put on a website as their first animated gif.
(This animated shriekingly ugly thing has been withdrawn now though, as potentially causing epilepsy. Really )
A letter in this morning’s buspaper (the Metro) said it looks like a swastika. How subtly ironic is that, given we appear to be taking so many civil liberties goose-steps now?
Just in case the committee that chose this – at a cost of £400,000 (chortle) – hadn’t already covered itself with shame, it added insult to injury by explaining that it was a fashionable cutting-edge, lively, relevant, down with the kids logo. Implying that anyone over 14 (except them) was too old to appreciate it…….
And the Emperors new clothes came back from the dry cleaners…
Comically, I watched BBC news this morning about this. “Lord” Coe was banging on as normal about how great it was, how vibrant etc., (obviously he has never seen it). Then the BBC went to a London school and asked loads of kids (about 11 – 12 years old but I can never tell) what they thought of it.
Every one of them said it was crap.
Brand designer experts say it is crap.
Adults say it is crap.
Obviously Coe’s mate in the design company which spent about 1/10th of a second coming up with this (and I bet NO user studies were carried out) doesn’t mind what they think – he has a new porsche…
2012 – expensive national embarrassment.
there is more on this from the metro