Most of his article is more about the need to keep users coming back and maintaining value for money.

As a side note, my personal issues with search engines is very much like yours. We seem to have fallen into a world where the tenth of a second is critical. Some blogs are fantastic, and updated weekly – meaning unless they are already “well known” there is no way people will find them.

Take Neilsens site – monthly alerts…. Without out his current standing people would never see his site. When he did an update, it would be at the top of (eg) Technorati for about 3 seconds and within a minute he would be off the page and not seen again until the next month.

Despite the “democratisation” of the web, it is very much a case of unless you are already popular that chances of people reading your content is minimal.